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2019 Hispanic TV Upfront Guide Presented by HispanicAd.com
While Rodriguez says the move is “full of excitement” and includes the launch of TUDN Extra – an OTT offering — some may be wondering why a brand change is in the works for a network touted over several seasons as the leader in its category.
It’s also an interesting move for Univision as it does not have rights for the FIFA World Cup. An Impremedia reporter attending Univision’s pre-Upfront press gathering in New York inquired about Univision’s future plans, and if it would be for the rights once Telemundo’s current tenure is up.
Rodriguez replied that the company “will always do investments that are smart and business savvy.” Thus, Univision will put its foot in the ring but will do so “in a responsible way,” as “we are in the business of making money for our owners.”
CEO Vince Sadusky couldn’t agree more. “Had I’d been here I would have fully supported the decision to spend the hundreds of millions of dollars spent in soccer rights into programming that week in and week out delivers audience,” he said.
‘THE BIGGEST AND BEST,’ DELIVERED BY FOX
Since breaking new ground as the first U.S.-based Spanish-language sports network in 1996, FOX Deportes continues to focus on a mix of lve sports and programming.
For the 2019-2020 Upfronts, the network is excited about February 2, 2020. That’s because FOX Deportes is the exclusive U.S. Hispanic home of Super Bowl
LIV, live from Miami.
The NFL is a big deal for FOX Deportes. In September the network enters its second season as the exclusive linear home of Thursday Night Football in Spanish. Analyzing and reviewing all the action each week is FOX Deportes’ original football show, NFLeros.
Mexico’s Liga MX is also an integral part of the lineup, with Copa MX rights also held by the network.
Continuing the focus on live sports, FOX Deportes notes that for the 22nd consecutive year, it will present exclusive Spanish-language linear coverage of the MLB World Series. Meanwhile, an exclusive deal with top boxing organization Premier Boxing Champions (PBC) presents viewers with 26 fights cards year featuring world champions putting their title belts on the line.
Lastly, on October 2, 2019, FOX Deportes presents its newest property: WWE Smackdown Live. The two-hour live event “will captivate fans” with its incredible combination of action, drama and world-class athleticism 52 weeks a year.
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