Page 18 - HTVU2019-Eidt

2019 Hispanic TV Upfront Guide Presented by HispanicAd.com
DEPORTES FOCUS
A MEDIA SALES PARTNERSHIP BOOSTS HISPANIC SPORTS EFFORTS
In a major development for Spanish-language premium sports offerings in the U.S., beIN SPORTS USA and HC2 Network affirmed partnership with Azteca América “to represent media sales under one unified force in the United States.”
In short, Azteca is now handling all media sales for beIN SPORTS’ English-language and Spanish- language feeds serving U.S. audiences.
“It is a new day at beIN SPORTS USA as we combine the stellar market reputation of Azteca America with the global sports portfolio and industry excellence of our programming to deliver innovative options to advertisers throughout the U.S.,” said Antonio Briceño, beIN SPORTS' Deputy Managing Director for the U.S. and Canada. “This is another testament to the power of partnership between key players in the media space to deliver unique offerings to advertisers.”
NEW NAME FOR ‘LEADER’ IN HISPANIC CABLE SPORTS
While beIN SPORTS is now being repped by Azteca, Univision is making a major branding change at its all-sports cable network, just in time for the 2019-2020 season.
Univision Deportes President Juan Carlos Rodriguez broke the news the week of May 6 in New York. The Univison Deportes Networks will now be called TUDN.
This is a play on “Tú Deportes Network,” but also
shows a new alignment with Mexican partner Televisa that establishes, for the first time, a “bi- national sports network.