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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
Furthermore, Hispanic FMCG dollar spend increased by more than 1% in five of the past seven quarters. Comparatively, non-Hispanic FMCG spend only surpassed 1% in two (Q1 2016, Q2 2016).
With any aggregated data, it is important for manufacturers and retailers to be able to identify trends across the entire Hispanic consumer group, as well as those within the various sub-groups. For example, 41% of the total Hispanic consumer group reports not buying large product sizes in order to share with friends and family. Comparatively, only 31% of Hispanics who prefer Spanish over English say they don’t buy large product sizes in order to share with friends and family.
OUTSMARTING THE SMARTPHONE
One of the biggest investments seen by Telemundo in the last several years has been on local news. From market to market, NBCUniversal has invested heartedly in the modernization of its local news operations. Consider it a necessity – if you believe a 2016 survey conducted by the respected Pew Research Center.
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television.
That’s not necessarily scary, as these internet sources could include the Apps and websites created by a local TV station as an online extension of what’s on their over-the-air broadcasts.
If not, Spanish-language TV stations could face an even more challenging future, as consumers not only have OTT choices for scripted programming, but now news, weather and sports that is relevant to them.
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