Page 10 - HTVU2018

2018 Hispanic TV Upfront Guide
Presented by HispanicAd.com
Pew’s Mark Hugo López and Antonio Flores write:
For years, TV was the most commonly used platform for news among U.S. Hispanics. In recent years, however, the share getting their news from TV has declined, from 92% in 2006 to 79% in 2016. Meanwhile, 74% of Hispanics said in 2016 that they used the internet – including social media or smartphone apps – as a source of news on a typical weekday, up from 37% in 2006.
The U.S. Hispanic media consumer of 2019 is simply acting more and more like a U.S. media consumer: radio and newspapers aren’t big sources of news for Latinos, either.
Hispanics also consume news from radio and newspapers, but neither is as widely used as TV or the internet. In 2016, 55% of Hispanics got news from radio on a typical weekday, down from 64% in 2006 (but mostly unchanged from 2012). The use of newspapers as a news source continued its decline, falling from 58% in 2006 to 34% a decade later.
Driving this trend, to little surprise, are millennials, which comprise the majority of U.S. Hispanics. TV remains the No. 1 source for news among older generations of Hispanics — but the internet is fast-gaining on Generation X.
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