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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
2.5 2.0 1.5 1.0 0.5 0.0
Nielsen Season-To-Date Hispanic TV RaCngs Mon-Sun 7pm-11pm — Adults 18-49
UNIVISION AFFILIATES
ESTRELLA TV AFFILIATES
AZTECA AMERICA AFFILIATES ESPN DEPORTES UNIVERSO
UNIMAS AFFILIATES DISCOVERY EN ESPANOL FOX DEPORTES
TELEMUNDO AFFILIATES GALAVISION
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When looking at Hispanic TV ratings in prime-time by household, Univision wins with a 5.9 share. Telemundo is No. 2 with a 5.2 share, with UniMás third with a 2.6 share. Estrella TV scores an impressive 0.8, given its national distribution imprint. Azteca América comes in with a 0.3 share.
Season-to-date ratings reflect Live+7 day viewing among all measured households.
HTVU
THE HISPANIC CONSUMER: PODER
It’s no secret to savvy marketers that the U.S. Hispanic consumer base is one that has
influence. Now, it’s becoming clearer than ever that it is also one of affluence.
As NBCUniversal Telemundo Enterprises Chairman Cesar Conde noted in a May 10 pre- Upfront presentation for the press from Doral, Fla., Hispanics currently represent $1.5 trillion in spending power. This is poised to grow to $1.9 trillion by 2022.
Nielsen data focused on the “relatively flat” fast-moving consumer goods (FMCG) landscape punctuates the importance of the Latino consumer as a growth engine for brands across the globe.
Notably, Nielsen reports, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% for the 12-month period ending Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.
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