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Over the years, Latin American-based trade journals (primarily from Argentina) have targeted the market on a sporadic basis, such as LatinSpots and AdLatina.com. Since 2015, we have seen other smaller mainstream trade journals begin to create sections that focus on the U.S. Hispanic advertising industry, such as Mediapost, MediaVillage and Cynopsis. Will they continue, as trade marketing dollars are spent on those publications based on the same formula of reader traction and engagement? The verdict is still pending on their success and longevity.
At Broadcasting & Cable / Multichannel News, the Hispanic Television Update continues as a monthly electronically delivered TV-focused newsletter for subscribers, overseen by contributing editor Adam R Jacobson. The newsletter aligns with the NewBay Media publications’ annual Hispanic TV Summit. This autumn’s conference is managed by New York-based Schramm Marketing Group Inc.
Streamline Publications’ Radio Ink magazine continues to stage an annual Hispanic Radio Conference that is dedicated to enhancing the U.S. Hispanic radio industry. The 2017 conference has already been announced, with new involvement from Streamline’s digitally distributed Radio + Television Business Report.
NEW OUTLETS, WITH HIGH LEVELS OF ENGAGEMENT
Over the last decade, HispanicAd.com create specialty supplements that offer readers and advertisers unique content silos that produce a high level of engagement.
Hispanic Media Sales, Inc. and HispanicAd.com in 2010 formed a sales and distribution partnership with veteran industry journalist Adam R Jacobson. As a result, Hispanic Media Sales, Inc. produces, manages, and represents the Hispanic Market Overview, published during the spring AHAA annual conference; the Hispanic TV Upfront Report, published during the mid- May TV Upfronts; and Hispanic CMO, published during the autumn ANA Multicultural conference. Each of these products are highly successful supplements delivering key readers/ executives and ROI for advertisers.
CLICK HERE to view Hispanic Market Overview CLICK HERE to view Hispanic TV Upfront Report CLICK HERE to view Hispanic CMO
In 2016, HispanicAd, in association with AHAA: The Voice of Hispanic Marketing, published and sold the Hispanic Market Guide, a supplement offering key marketing charts and adverting agency digital reference guide. This project, which succeeds the Hispanic Fact Pack, has been received by industry executives and advertisers alike in a very positive manner. It is now considered the U.S. Hispanic market’s advertising and marketing directory and the go-to supplement for demographics, media information, and research. CLICK HERE to view HispanicMarketGuide.com.
In 2017, HispanicAd.com will be expanding its supplements by publishing the inaugural Hispanic Social Report, to coincide with the annual Hispanicize conference. Additionally, has plans to launch a new supplement titled, Hispanic Healthcare Report.
Through the efforts of Hispanic Media Sales, Inc. and HispanicAd.com, the U.S. Hispanic marketing and advertising industries enjoy a daily and instantly delivered online trade magazine for news and resources, along with specialty publications that define the Thought Leadership of