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In 2007, journalist Veronica Villafañe launched MediaMoves.com, an online publication dedicated to highlights moves and accomplishments of Latinos in the media and news about the industry.
HISPANICAD.COM SEES ITS START
In 1998, Hispanic Media Sales, Inc. began publishing HIspanicAd.com. Led by Eugenio (Gene) Bryan after a pivotal year working and learning about the internet business at OnRadio.com and the US Hispanic Radio Industry.
The opportunity to create a business in the U.S. Hispanic advertising and marketing trade journal industry and need to deliver content via the internet to subscribers and readers alike—in a fast and accurate manner—became the opportunity.
HispanicAd.com exclusively as a digital publication, offering daily news, information and resources to U.S. Hispanic advertising, marketing, media, public relations and research executives.
HispanicAd.com became the catalyst for other trade journals to make the leap from old traditional delivery systems and limited content to the digital era, with expanded content.
The internet was growing, and most HispanicAd.com subscribers of the time had only a Yahoo! or AOL email account. By the mid-1990s, companies began creating their first websites and using corporate emails. HispanicAd.com flourished, delivering relevant content and ROI for readers and advertisers than any other U.S. Hispanic-focused trade journal on an instant basis.
The Internet Advertising Bureau (IAB) awarded HispanicAd and its founder the recognition of being one of the “Pioneers of the Digital Era” in the U.S. Hispanic market for our efforts in serving the industry.
HispanicAd.com enjoyed a boom from the growth of the internet and, as such, was the only digitally based U.S. Hispanic market advertising, marketing, media, public relations, and research trade journal for many years. Throughout the last 17 years, investment in technology, partnerships and content platforms has paved the success for HispanicAd.com.
THE MAINSTREAM TRADE JOURNAL DISCOVER THE HISPANIC MARKET
Adweek took note of the growing U.S. Hispanic market opportunity. In September 2004, it launched a monthly printed and digital trade journal named Marketing y Medios.
Led by publisher Michael Hatherill and editor Laura Martinez, Marketing y Medios enjoyed instant recognition by our industry’s executives, as a mainstream owned and operated advertising industry trade journal was now offering a platform and coverage for the U.S. Hispanic-focused side of the industry.
The project was short-lived. By November 2006, Marketing y Medios failed to meet the advertising goals required to maintain a monthly magazine that had to be mailed to subscribers. Its limited digital platform was also a hindrance to growth.