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2019 Hispanic TV Upfront Guide Presented by HispanicAd.com SIZZLING SOCCER OPPORTUNITIES
Ray Warren, President of Telemundo Deportes
Yes, Telemundo is home to the FIFA World Cup. But, in less than one month the network is going to “do it all again.”
How so? It will be devoting a lot of air time to the FIFA Women’s World Cup France 2019 and Copa America Brasil 2019. It’s being branded as the network’s “Summer of Soccer,” and will see 78 matches across 31 days.
How are ad sales pacing for these two soccer tournaments? Warren noted that ad sales efforts for Copa América got started later than that of the Women’s World Cup because the rights were acquired last year. Even so, he is confident that it will be “on-budget and on-time.” Top categories are the “usual suspects” — soft drinks, beer, and automotive.
Lastly, Conde responded to two questions offered by the 2019 Hispanic TV Upfront Guide.
While Telemundo has done much to "close the gap" with rival Univision, it appears that ahead of the return of La Reina del Sur Telemundo was lagging in prime-time. This suggests that Betty in NY was not a strong return of the Betty La Fea franchise.
How is Telemundo evaluating what the 8pm and 9pm prime-time slots will appear in the 2019-2020 season? Conde stated that Telemundo is actually No. 1 at 9pm season-to-date if you are to combine the ratings for that show and Falsa Identidad. He’s pleased with the results -- despite lower ratings in recent weeks according to Nielsen, which saw Univision No. 1 in the time slot.
The 2019 Hispanic TV Upfront Guide also asked about Telemundo’s daytime plans. Conde responded that ratings are up 13%-14% season to date but did not comment on new programming for 2019-2020. HTVU