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2019 Hispanic TV Upfront Guide Presented by HispanicAd.com
It’s one reason why Telemundo has successfully experimented with English-language ads in key time periods.
THE KEYS TO PRIME-TIME SUCCESS
What are the top shows on the programming slate Telemundo is showcasing to marketers? That task was left to Ronald Day, EVP/Entertainment at Telemundo Networks.
Among the key programming highlights:
• Operación Pacífico – pitched as an innovative new “Super Series” based on real-life events. The plot features a prominent female Federal agent who needs to capture one of the last drug lords in Mexico.
• El Señor de los Cielos, which returns for a seventh season
• Enemigo Intimo, which is returning for a second season
• No Te Puedes Esconder – a show that saw Day perhaps make a gaffe, noting that it
features “a very beautiful” actress—perhaps something that did not need mention in
the #MeToo era of women’s empowerment
• La Doña, also back for a second season, with noted actress Aracely Arambula
• Falsa Identidad, returning for a sophomore season
• El Final del Paraíso – a spin-off of the popular franchise Sin Senos No Hay Paraíso
Perhaps the biggest headline grabber involves a competition series with a name many will instantly associate with the ongoing squabble between the U.S. and Mexico over unauthorized immigration of Central Americans.
It’s called The Wall and is hosted by Marco Antonio Regil.
Consider The Wall (yes, it is not being called La Pared) a part of Telemundo’s family fare, which is headlined by a second season of La Voz on Sunday evening and the third season of sports competition series Exaltón Estados Unidos.
Editor's Note: First editions of this report incorrectly referred to Ceppi as NBCUniversal EVP of Lifestyle and Hispanic Advertising Sales Carrie Stimmel. While Stimmel was scheduled to appear at the pre-Upfront video conference for working press, Ceppi replaced her at the last minute and was verbally introduced, with her name appearing on-screen for a brief moment. Hispanic Market Overview regrets the error.