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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
DISCOVERY U.S. HISPANIC
Tuesday, May 8, saw Discovery U.S. Hispanic share its 2018-2019 Upfront slate — providing full details of Discovery en Español’s new programming lineup and a first look at the new Discovery Familia — “whose signature women and kids programming will now be complemented by the company’s acquisition of Scripps Network Interactive.”
“Over the past two decades, we’ve become the leader in quality, Spanish- language real-life entertainment by carefully curating our content to the needs and interests of our Latino audience,” said
Discovery U.S. Hispanic VP/Advertising Sales David Tardio. “The newly-added programs and introduction of premium home and food series will not only bring more exciting content to our viewers but will also open the doors to more innovative opportunities for clients seeking to connect with Hispanic audiences.”
Discovery en Español, which is celebrating its 20th anniversary, seeks to build on its most popular genres of automotive, adventure, natural history and investigation. Some of the notable series and specials include Clandestino, season six of Mexicánicos, SPEEDSHOPmx, Los Hines, Profesión peligro, Rugido vivo and Tras la tumba de Anjesenamon.
Discovery Familia will continue the child-focused Discovery Kids block while premiering popular and successful home renovation and food competition programs such as Fixer Upper, Flip or Flop, House Hunters, Eliminado and Derrota a Bobby Flay, which will air for the first time on a U.S. Spanish-language network. Content featuring Latin American personalities includes Locos X el Asado and Un nuevo espacio.
This upfront season also sees Discovery U.S. Hispanic creating more branded content opportunities for marketers. As part of its offering, Discovery en Español will present Héroes al rescate, featuring Latino first responders; SPEEDSHOPmx, a classic-car customization show; and a new season of adventure series Desafío x 2.
In addition, advertisers targeting auto enthusiasts will be able to create branded content through TEN (MotorTrend en Español and Lowrider), and those looking to connect with Latino millennials can do so via Group Nine’s El Dodo and NowHola.
“Discovery U.S. Hispanic is the only real-life entertainment media company to offer advertisers the ability to connect with the full spectrum of Hispanic viewers in English and Spanish,” Tardio said. “This year we’re even better positioned to capture renewed interest from advertisers who have tried unsuccessfully to connect with Hispanic viewers via English- language buys only over the past two years.”
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