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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
CNN en Español
DAILY NATIONAL TV MEASUREMENT ARRIVES
Spanish-language cable news and information network CNN en Español was in Los Angeles on May 10 to conclude its Nielsen market events that serve as its 2018-2019 Upfront road show.
The nationwide tour is the result of an expanded relationship between Nielsen and CNN that now allows CNN en Español to leverage Nielsen data (C3/C7) during this year’s upfront season.
CNN en Español becomes Nielsen’s newest client as part of a multi-year agreement that also gives the network national TV ratings and access to Nielsen’s Hispanic demographic data.
This, says CNN en Español, allows it to better monetize its programs and ad inventory while offering agencies and advertisers more granular insights into their audience.
“As a leader in Spanish-language news content we need to have a broad understanding of the U.S. Hispanic population viewing habits and media consumption trends,” said Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S. “We are excited about our expanded relationship with Nielsen and look forward to unlocking the full potential of our content.”
Peter Bradbury, Managing Director for Nielsen National Client Solutions, added, “Hispanic consumption is a driving force of our domestic economy. It’s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Español fully understand the marketplace’s evolving dynamics.
“As the media and advertising landscape becomes increasingly fragmented, Nielsen will continue to work with all of our clients to ensure we offer meaningful solutions that demonstrate the reach of their audience to deliver greater results to their advertisers,” Bradbury added.
CNN en Español is presently the home of such notable presenters as Carmen Aristegui. As the host of Aristegui, she holds court on an interview show featuring prominent figures from the world of politics, economics, culture and entertainment in Mexico and Latin America. She joined CNN in 2005.
Other well-known CNN en Español include Camilo Egaña and Andrés Oppenheimer, one of the Latin world’s most renowned political commentators.
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