Page 28 - HTVU2018

2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
JR: UniMás builds on its commitment to reflect the evolving needs of Hispanic America with a programming strategy that underscores viewer choice. UniMás will air programming from some of our newly added genres like crime drama Las Buchonas, which chronicles the lives of a band of women who are confronting the status quo with a message of respect and progress. Galavisión continues to be the Spanish-language cable entertainment network with programming that brings families and friends together and will deliver more laughs, comedies and family favorites this season.
HTVU: Where does sports fit in to Univision's networks, as the World Cup is no longer part of the opportunities for marketers?
JR: We have a robust daytime and primetime lineup, in addition to having the best collection of live soccer rights in the U.S., including UEFA Champions League this Summer. Univision Deportes is the home of soccer, and our fans have come to depend on us to deliver the best soccer content. We have an extensive and comprehensive coverage planned around the World Cup, which includes a full-slate of pre-game, halftime and post-game shows, with reporting, analysis and commentary throughout our programming.
HTVU: Can you share some of the OTT/social/digital opportunities across Univision's properties?
JR: On the digital front, we announced several new and renewed strategic content partnerships with leading platforms and brands, among them Facebook (for Facebook Watch), POPSUGAR, Oath – including distribution across its house of brands and Video Activation Network, ACE Media – the
content and production arm of the NFL Players Association, Snapchat, TED and The Players’ Tribune.
These partnerships expand our offerings for advertisers across UCI and the partner platforms, further positioning us as the gateway to reach the U.S. Hispanic consumer. On the OTT side, we’re launching a new, expanded tier of on-demand service on Univision NOW that will feature content from global partners including BBC Studios, Comarex, RCN, RTVE, Televisa and Viacom.
HTVU: Is there an English-language plan for Univision in 2019 or going forward?
JR: We serve the entire Hispanic Community – in culture and in both languages. We have incorporated storylines in English across our series and viewers will continue to see that in series like season 3 of El Chapo and Tijuana, both co-produced by Story House Entertainment and Netflix. We’re always exploring opportunities with our English-language brands to bring in-culture programming to our audiences.
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