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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
THE 2018-2019 UPFRONT REPORT
TELEMUNDO
Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, is joined by EVP/Lifestyle and Hispanic Advertising Sales Laura Molen, Telemundo and Universo President Luis Silberwasser, NBCUniversal Telemundo Enterprises EVP/Digital Media & Emerging Business Peter Blacker, and Telemundo Station Group President Manuel Martinez at a May 10 pre-Upfront event held for the press.
Across languages. Across platforms.
That’s a key message tied to Telemundo’s “Beyond Language” effort that seeks to set NBCUniversal Telemundo Enterprises and its Telemundo and Universo networks apart from other Spanish-language networks serving U.S. audiences.
Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, pulled no punches in stating how Telemundo is the “only Hispanic media company that has evolved” with the U.S. Hispanic audience.
Translation: As it is a sibling to NBC and all of its cable networks, marketers have the ability to reach all Hispanics – regardless of language – with NBCUniversal.
Conde shared some key highlights of what’s in store for marketers during a pre-Upfront video presentation conducted May 10 with top Telemundo executives.
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