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HISPANIC TV UPFRONT REPORT-2017 EDITION HispanicAd.com/HispanicMarketOverview.com
Hispanic sports fans have so many choices now. Is Hemisphere playing in this arena?
We understand the cultural significance of sports to our audiences, and our networks continue to seek out and acquire the best sports programming from Latin America. Centroamerica TV, for example, is home to the national soccer leagues of El Salvador and Costa Rica, and we will soon be announcing an agreement to offer viewers exclusive access to soccer games from another of the premiere Central American soccer leagues.
Are digital opportunities in the forecast for any Hemisphere networks/channels, using OTT or YouTube channels, and Facebook Live, to reach younger Latinos?
We are very aware of the changes in media consumption, especially among younger audiences, and we are constantly evaluating opportunities to keep up with this changing digital landscape in a way that doesn’t compromise our relationships with our valued MVPD partners.
Hemisphere has partnered with Lionsgate to launch a cross-platform Spanish-language digital subscription service, which is expected to launch this year. It will include content from Hemisphere’s movie library, Pantelion’s U.S. theatrical titles, Lionsgate’s movie library, and Televisa’s theatrical releases in Mexico, with Univision as a marketing and distribution partner.
What excites you about Hispanic TV as we move into 2018?
With the burgeoning Hispanic population in this country, this is an exciting time to be in Hispanic entertainment. Exclusive, high-quality content will always be in demand, no matter how it’s consumed. By producing more of our own content, we look forward to the ability to reach our audiences across screens, allowing us to expand the reach of our exclusive content.
Hispanic TV Upfront Review: Nat Geo Mundo
Entering its sixth year, Nat Geo Mundo on April 20 unveiled its 2017-2018 Upfront plans as part of a “Further Front” event hosted by parent National Geographic in New York. “We’ve experienced continued growth and success since our launch in early 2011,” said National Geographic Global Networks CEO Courteney Monroe. “Each year, Nat Geo Mundo builds on its commitment to Latino audiences, offering premium content that is bold, distinctive and relevant to the U.S. Hispanic market. This year will be no different.”
The programming slate features an increased emphasis on National Hispanic Heritage Month. Throughout September and October, the network will air Spanish-language original series and specials. Mexican entertainer and singer Aleks Syntek returns for “Brain Games”-style fun with AsombrosaMente.
National Geographic Explorers Fabio Amador and Andres Ruzo team up with top Mexican archaeologists to explore ancestral sites in Mexico in Secrets of the Underworld and the feature documentary Those on the Other Side examines the cultural divide between San Diego and Tijuana, Baja California, Mexico.
Nat Geo Mundo will also simulcast some of National Geographic’s highest-profile series, including the recently announced scripted war drama The Long Road Home, starring Kate Bosworth, Jason Ritter and Jeremy Sisto. The network will also broadcast season two of the popular sci-fi series MARS in addition to One Strange Rock, a series from filmmaker Darren Aronofsky.