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HISPANIC TV UPFRONT REPORT-2017 EDITION HispanicAd.com/HispanicMarketOverview.com
As the leading supplier of U.S. Hispanic programmatic video, NGL Media has expanded its offering to include programmatic TV.
“Our model is predicated on the fact that today's U.S. Hispanic video buyers are looking for new and innovative ways to achieve more and more scale and efficiencies, while minimizing the amount of time and resources invested,” says David Chitel, NGL’s founder and CEO.
Chitel says NGL Media offers advertisers the opportunity to purchase "network clusters" to complement their direct-bought base plans, or as a stand-alone buy. Our plans can be weighted by daypart, and ladder up to an eCPM representative of the preferred Nielsen-rated and/or Rentrak network cluster of an advertiser's choosing.
NGL Media works with the top U.S. Hispanic networks and providers, delivering a wide array of options to ensure the broadest and most high-impact delivery. “All posting is third-party verified and delivered on a monthly basis via a turn-key report,” said Chitel. The report assembled by NGL Media.
"As more advertisers allocate dollars towards programmatic video, TV will eventually eclipse digital in terms of total programmatic spend,” Chitel explains. “Given the leadership role we've assumed in the programmatic digital video space, we're excited about the prospect of scaling our TV offering as well to continue blazing a new trail in the U.S. Hispanic marketplace.”
NGL is the only Hispanic company to participate in the 2017-2017 Newfronts, the digital media equivalent of the Upfronts. It explains why Chitel says his company is “on the periphery of the TV market” by aggregating across network clusters, going beyond with reach in an “unwired” approach.
HMO