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2019 HISPANIC SOCIAL MARKETING REPORT Powered by HispanicAd.com
TABLE OF CONTENTS
INSIGHT
Total Audience, Totally Latino: Nielsen Total Audience Report Key Points Moves To Follow: Deloitte’s 13th Digital Media Trends Report
OBSERVATION
Peter Blacker, NBCUniversal Telemundo Enterprises Steve Mandala, Univision Communications
Liz Castells-Heard, Infusion by Castells
Alex López Negrete, López Negrete Communications Armando Guerrero, Ntooitive
Pablo Abreu, d expósito & partners Marina Filippelli, Orcí
p.9 p. 13 p. 17 p. 21 p. 23 p. 27 p. 31
Publisher: Gene Bryan Editorial Director: Adam R Jacobson
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ABOUT HISPANICAD.COM
HispanicAd.com is owned and operated by Hispanic Media Sales, Inc. Launched on February 1, 1999, HispanicAd.com is today the Hispanic market’s leading advertising and media news and information source. HispanicAd.com offers daily news updates; weekly articles; and Special Reports pertaining to topics, individuals and corporations that define our industry. There is no charge to access all HispanicAd.com premium content; we thank our advertising partners for this successful model.
ABOUT THE AUTHOR
Adam R Jacobson is the producer of the Hispanic Market Overview series of reports independently produced for the exclusive use of HispanicAd.com and its affiliate partners. Jacobson also serves as the Editor-in-Chief of the Radio + Television Business Report at RBR.com. Through his consultancy, Jacobson recently worked closely with AIMM, the Alliance for Inclusive & Multicultural Marketing on the Association of National Advertisers’ “The Case For Change.” Jacobson’s career highlights include roles as a Multicultural Analyst for Mintel, as Senior Associate Editor for Hispanic Market Weekly, and as a principal analyst for Arbitron’s Hispanic Radio Today reports. He has also worked as a multicultural marketing consultant for Hispanic radio stations across the Pacific Northwest, New England and in Sacramento, Calif.
Hispanic Market Overview, 5130 Las Verdes Circle #302, Delray Beach, FL 33484 Email: adam@adamrjacobson.com