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2019 HISPANIC SOCIAL MARKETING REPORT Powered by HispanicAd.com
MUSIC DISCOVERY: A SOCIAL QUEST
Some 3,084 respondents between the ages of 14 and 54 were selected, across all PPM markets. Data was
collected in January 2019. From this research NuVoodoo found that FM Radio “is losing ground as the
biggest source of music discovery among most listeners.” The majority of respondents discover music
through YouTube, with Spotify and Pandora following YouTube’s lead.
Source: NuVoodoo Media Services
