Page 35 - 2019 Hispanic Market Thought Leaders

2019 HISPANIC THOUGHT LEADERS Presented by HispanicAd.com
for us to produce content in English to better reach our young, mobile audience.”
However, Telemundo produces 80% of its digital content in Spanish.
“We recognize language for Latinos is more than language – it’s a cultural connector and helps define one’s identity,” Gil says. “We have also been producing, for the past year, LatinX Now! with our partners at E! – YouTube first.”
The show is produced both in Spanish and in English simultaneously at Telemundo Center. “It was the first time we created a show like this for the
Hispanic audience. “A weekly livestream, Jueves de inmigración, is amongst the most popular online features.
With Telemundo dabbling in English, will there be more to come? Or, will it stay true to its mission of serving Hispanics who desire content in Spanish? “Spanish-language content continues to be the ‘bread and butter’ because language is so important to our audience,” Gil says. “Over half of America is diverse and Hispanics continue to be the drivers of this change. Some 60 million strong, we are the fastest growing population in the U.S. today.”
RADIO AND DIGITAL: CONJUNTOS
“The lyrics ‘I’m a movement by myself, but I’m a force when we’re together’ couldn’t be more accurate when it comes to describing the relationship between radio and digital,” says Spanish Broadcasting System (SBS) COO Albert Rodriguez, referencing a 2007 hip-hop song from Fabolous and Ne-Yo.
“These two mediums are a powerful combination, not a competition,” he says. “While U.S. Hispanics tend to over-index in digital media consumption, according to Nielsen’s latest Audio Today report, radio stands firm and reaches 96% of U.S. Hispanics on a weekly basis.”
At SBS, the Miami-based media company has evolved by enriching both its radio and digital platforms with
In nine states, one in four residents now speaks a language other than English at home
Based on analysis of newly released Census Bureau data for 2018, the Center for Immigration Studies finds that 67.3 million residents in the United States now speak a language other than English at home, a number equal to the entire population of France.
The number has nearly tripled since 1980, and more than doubled since 1990.
As a share of the population, 21.9 percent of U.S. residents speak a foreign language at home — more than double the 11 percent in 1980.
The growth at the state level is even more pronounced. The states with the largest share of their populations speaking a foreign language at home in 2018 were California (45 percent), Texas (36 percent), New Mexico (34 percent), New Jersey (32 percent), New York and Nevada (each 31 percent), Florida (30 percent), Arizona and Hawaii (each 28 percent), and Massachusetts (24 percent).
In America's five largest cities, 48 percent of residents now speak a language other than English at home. In New York City it is 49 percent; in Los Angeles it is 59 percent; in Chicago it is 36 percent; in Houston it is 50 percent; and in Phoenix it is 38 percent.
Some 41.5 million Spanish- speaking homes are now in the U.S., up from 37 million in 2010.