Page 34 - 2019 Hispanic Market Thought Leaders

2019 HISPANIC THOUGHT LEADERS Presented by HispanicAd.com
For example, Telemundo Deportes’ linear programming extends to digital with exclusive content that complements the broadcast of live events and studio shows. “By doing so, we provide fans with 24/7 access to live streams, news and information, highlights and analysis from Telemundo’s favorite sports experts,” Gil says.
The results thus far are noteworthy. With the 2019 Women’s World Cup France, Telemundo set Spanish-language live streaming records.
Then, there is Noticias Telemundo, which partnered with siblings MSNBC and NBC News on the Student Journalism Project, a collaboration with Instagram, highlighting issues important to young voters. All of the student projects, tied to first-ever coverage of a presidential candidates’ debate, were amplified and shared by the networks across Instagram. “Our News division has also prioritized live streaming, as it leads to a new level of interaction and engagement and allows us to reach our younger, digital-first audience,” Gil says.
Otherwise, social media continues to be used as a driver of consumers to Telemundo. Gil notes, “For the return of La Reina del Sur, we served our fans by enticing the trailer release to build excitement around the show. We first teased the 60-second trailer across all social platforms, then developed an exclusive landing page on Telemundo.com for the release of the full, two- minute trailer. Lastly, we released the full trailer across all platforms.
This led to the trailer receiving more than 13 million views, the highest views across any of our other series in history and surpassing prior benchmarks by three times.”
For shows such as El Final del Paraiso and El Señor de los Cielos, Telemundo turned to Instagram to “drive excitement” around the premieres.
For Telemundo’s sales teams, there is recognition that audiences consume content on multiple platforms and that advertisers want their brand messages in front of consumers, on every platform where they are consuming.
MORE THAN LANGUAGE
Telemundo on October 10 announced that it will be developing two English-language news shows for the forthcoming quick-bite video platform Quibi, founded by Jeffrey Katzenberg.
Discussing the effort, Gil says, “Our audience is what we like to call 200 percenters, as they are 100% Latino and 100% American, so it made sense