Page 7 - HTVU2018
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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
Nielsen Season-To-Date Hispanic TV RaCngs Total Day - Adults 18-49
US AA% (x.x)
0.0
0.2
0.4 0.6
0.8 1.0 1.2 1.4
UNIVERSO
ESPN DEPORTES UNIVISION AFFILIATES ESTRELLA TV AFFILIATES
GALAVISION
DISCOVERY FAMILIA UNIMAS AFFILIATES
AZTECA AMERICA AFFILIATES
FOX DEPORTES DISCOVERY EN ESPANOL TELEMUNDO AFFILIATES
The picture changes a bit when narrowing down Hispanic television consumption to
“Prime Time” — defined as 7pm-11pm in the U.S. Hispanic market. This is important, as this reinforces Spanish-language TV programming as family-friendly in the early prime time period, and more adult-oriented in the 10pm hour — which Telemundo dominates thanks to its “Super Series.”
At 8pm and 9pm, it is Univision that remains the ratings leader, thus giving them the overall ratings edge, season-to-date, for adults ages 18-49.
Univision has a 2.3 share, while Telemundo has a 2.1 share in this critical demographic.
UniMás has a 1.0 share, with Estrella TV netting a 0.3 share. Azteca has a 0.1 share, and fewer viewers than Discovery en Español.
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