Page 6 - HTVU2018

2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
WHO’S WATCHING WHAT
There are many choices for the Hispanic television consumer.
However, Nielsen data suggest that broadcast TV networks continue to command the lion’s share of the Spanish-language television audience in the U.S.
Exclusive to the 2018 Hispanic TV Upfront Guide is fresh season-to-date ratings information reflecting the time period of Sept. 25, 2017-April 22, 2018.
As shown below, Univision and Telemundo over-the-air affiliates dominate in the total day ratings season-to-date. The data reflects adults aged 18-49, and in this central advertiser demographic Univision is the clear sun-up to sundown leader of Hispanic television, followed by Telemundo. Univision Communications’ UniMás is third.
From there, the competition is fiercely fighting for audience, with Estrella TV netting the same-sized audience as Discovery en Español. Galavisión, traditionally one of the most- watched Hispanics cable TV networks in the U.S., is slightly above Estrella and Discovery en Español. Universo trails those three networks by a hair. Azteca América, Fox Deportes and ESPN Deportes are not shown as they did not generate enough audience to make the reporting threshold for Nielsen, total day adults 18-49.
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