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2018 Hispanic Social Marketing Report, presented by Being Latino
According to the April 2018 Audio Today Report from Nielsen, on-demand streaming, podcasts, digital radio services and satellite radio are each playing an important role in the overall consumption of audio entertainment.
“As technology continues to evolve, choices for listening will continue to grow, presenting marketers and advertisers with even more opportunities,” Nielsen notes.
Podcasts could potentially bring big growth to Hispanic media, given the latest data from Nielsen.
