Page 8 - HSMR2018

2018 Hispanic Social Marketing Report, presented by Being Latino UNCEASING GROWTH IN ONLINE AD DOLLARS
Among the many forecasters who are confident that Hispanic online ad spending is in no danger of slowing down is media ecologist Jack Myers.
Newly released data from Media Village and Jack Myers TomorrowToday projects that Hispanic online spend will continue increase its share of total U.S. online spend, climbing to 2.3% by 2020.
Age is clearly a factor: Hispanics are now the youngest demographic group in the U.S., and that’s playing a major role in the rapid growth of digital media consumption.
“Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020,” Myers notes.
Hispanic digital ad spend includes online display, search, video and other ad spending.
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AN OPPORTUNITY FOR AUDIO ENTERTAINMENT PURVEYORS
So, digital media is swooping in and grabbing ad budgets that could have gone to a Spanish- language radio campaign ... or is that a tad inaccurate?
Given how Hispanics are consuming radio stations, companies with Spanish-language or Hispanic-targeted English-language radio stations may wish to put a greater effort into monetization of their digital and social streams.