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Hispanic CMO, presented by López Negrete Communications
2016 Edition
TABLE OF CONTENTS
HISPANIC CMO FIRSTTHOUGHTTM
MULTICULTURAL ARTISTS AT WORK 3 Gilbert Davila, president and CEO of Davila Multicultural Insights 4 Isaac Mizrahi, co-president and co-COO, ALMA 9 Alex López Negrete, President/CEO, López Negrete Communications 13 Roberto Siewczynski, SVP/Group Director , Epsilon 17
2016 TOP HISPANIC THOUGHT LEADERS
Carlos Garcia, Health Care Services Corp. 21 Javier Garcia, Comcast 27 Juan Pablo “JP” Gonzalez, The Coca-Cola Company 31 Evelyn Homs Medero, ALSAC/St. Jude Children’s Research Hospital 35
Michael J. Lacorazza, Wells Fargo & Company Gustavo López, Universal Music Latin Entertainment Bernardo Meza, Dr Pepper Snapple Bottling Group Yvette Peña, AARP
Roger Solé, Sprint
Hispanic CMO Publisher: Gene Bryan, HispanicAd gbryan@hispanicad.com
41 45 49 57 61
A product of
Consulting Editor: Adam R Jacobson, The Adam R Jacobson Consultancy adam@adamrjacobson.com
Twitter: @adamrjacobson1
2016 Hispanic Thought Leaders Curator: Gilbert Davila, President/CEO, Dávila Multicultural Insights Twitter: Dávila Multicultural Insights (DMI): @davilainsights; Gilbert Dávila: @GilbertRDavila Facebook: www.facebook.com/DavilaMI
HispanicAd and Hispanic CMO wants to thank Pete Lerma from Richards / Lerma and his creative team for our 2016 cover.
© 2016 HispanicAd/Hispanic Media Sales Inc. May not be reproduced, distributed or hosted in any way without the expressed written consent of the copyright owners and/or its affiliate partners.
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