Page 20 - HTVU2018

2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
Azteca América unveiled its 2018-2019 programming slate on April 18 at its annual Upfront presentation in New York.
It also revealed that HC2 is deeply committed to its investment in Hispanic TV by announcing the U.S. launch of AZ Corazon, a 24/7 television channel devoted to telenovelas originating from Mexico – home to Azteca, where Canal 7 and Canal 13 remain formidable players on a national level.
Joined by EVP/Network Sales, Digital and Marketing Craig Geller and VP/Programming Margarita Black, Abud confirmed the return of the Miss Universe competition to Azteca América. Two original productions are also coming to Azteca’s prime-time grid:
“Lights, Phone, Action!”: The first reality show to prove that a production no longer requires a significant investment when a smartphone is nearby. Through creativity, talent and charisma, the participants will develop and produce audiovisual projects using only their smartphones. Over the course of their productions, contestants will encounter several challenges that will prove who deserves to win.
“Mas Alla del Miedo” (“Beyond Fear”): The most gruesome stories made for Hispanic television come to life in this breakthrough horror show filled with mystery, suspense and the struggle for survival against the most evil and ruthless criminals. Cults and mentally unstable criminals are some of the main subjects portrayed in this episodic series that is sure to keep viewers up all night.
Additionally, Azteca América has a game show coming to its lineup.
Then, there is a reality competition series that fuses boxing with ... beatboxing?
Commenting on the 2018-2019 programming slate, Geller said, “Today’s consumer is in complete control and to find success, we must look beyond GRPs to cultural relevancy and provide content and environments across all screens to connect with and engage viewers. We are strategic risk-takers, and we are heading into the new season establishing collaborative new partnerships between programming and sales. By creating new content to capture the hearts and minds of our valuable audience, we’re able to deliver to our clients deeper audience engagement, allowing them to gain a bigger return on their investment.”
“Mi Pareja Puede” (based on the international format “My Man Can”): Four couples gamble on the abilities
of their partners, putting their significant others’ courage and skills to the test. Hilarious challenges range from:
which partner can eat the greatest number of chili peppers to who knows the most about cosmetics, and who
can make a bed the fastest. One player sits at a gambling table and bets that his/her partner can accomplish
certain tasks better than the competition. Which couple will walk away with the cash prize? Popular Mexican TV
host Facundo helms this game show.
“Al Ritmo del Boxeo”: This reality series, hosted by Roberto Durán, infuses the sport of boxing with the live
sounds of Latin Pop artists. Performances are expected by Yandel, creating the first-ever Latin boxing
tournament. Twenty talented Latin boxers will audition in front of a panel of judges for the opportunity to be
chosen to compete on the show. The series aims to take viewers into the world of sports and music by
examining the lifestyles and training regimens of the boxers as they prepare to fight their rivals from different
cities. What’s at stake? Boxeo’s Latin World Championship belt.
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