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2018 Hispanic TV Upfront Guide Presented by HispanicAd.com
and five women each, including some celebrities and sports athletes, will face challenging obstacles that will
test their strength, speed, endurance and motor skills. The teams not only compete amongst each other but
DIGITAL OPPORTUNITIES MADE E!-ASIER
Another major announcement made May 10 by NBCUniversal Telemundo Enterprises, discussed by Peter Blacker, involved E! Entertainment Television and HULU.
First, Telemundo and E! are partnering to develop a weekly show with the working title “The Mix” that will focus on news stories covering the entertainment world, candid interviews with special guests, and highlights of Hispanic talent in fashion, style and beauty. It will get distribution via E! News, Telemundo and Universo, and will be produced in both English and Spanish from Telemundo Center in Doral, Fla., starting in October.
Second, NBCUniversal Telemundo Enterprises is now the largest provider of Spanish- language content on OTT service Hulu, with such Universo and Telemundo series as El Señor de los Cielos, Señora Acero, Alguien Te Mira, La Casa de al Lado, Perro Amor, The Riveras and I love Jenni now available on demand.
“For marketers, no network can reach the full scope of Hispanic consumers like Telemundo and no company can provide a total market solution like NBCUniversal,” said NBCUniversal EVP/Lifestyle and Hispanic Advertising Sales Laura Molen. “We’ve invested in the solutions to help marketers grow their business by messaging to the key Hispanic consumer group, from research and advanced advertising solutions to commercial innovation and digital partnerships. Ultimately, their strategy must start in Spanish-language television with Telemundo’s diverse content offering.”
HTVU
NBCUniversal’s official Upfront presentation now incorporates Telemundo and Universo and at press time was scheduled for Monday, May 14. An evening event devoted to NBCUniversal Telemundo Enterprises advertising clients and business partners was planned for at The Park Avenue Armory Conservancy in New York, featuring a private concert with global reggaetón star J Balvin.
within the teams, they also have to live together and the living conditions are part of the competition. At the end
of the intense and exhaustive battle, the winner will be named the champion of “Exatlon.”
MasterChef Latino — a culinary competition produced by Endemol Shine Boomdog, creators of “MasterChef,”
the prestigious international brand that has become the number one cooking competition in the world. This
Spanish-language version returns for a second season and brings the culture, the food, the flavors and the
seasonings of Latin American countries with a diverse representation of participants who love cooking. From
delicious Texan enchiladas and California fish tacos to Puerto Rican mofongo, among others, only one will be
crowned the MasterChef and the cash grand prize win.
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