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HISPANIC TV UPFRONT REPORT-2017 EDITION HispanicAd.com/HispanicMarketOverview.com
Meanwhile, Telemundo will have its share of reality and variety, as iconic entertainer Mario Kreutzberger returns to host Don Francisco Te Invita. It remains in the 10pm Sunday time slot.
What’s new is familiar: MasterChef Latino is getting its first U.S. Latino adaptation. A time slot has not yet been finalized for the program.
“We continue to be involved in non-scripted series,” Silberwasser says. “We were very successful with La Voz Kids [a kids-focused take on The Voice], and we are always looking for new ones.”
Family programming comes along with a continued thrust to bring in millennials. “Hispanics are a very young audience [group], and our Super Series brings a level of 18-34s that is amazing,” Silberwasser says. “A lot of our programming is tailored to bring in those millennials.”
Silberwasser’s team works hand-in-hand with Peter Blacker, EVP of Digital Media and Emerging Business for NBCUniversal Telemundo Enterprises.
“We believe in the synergy between the linear side and digital side,” Silberwasser says.
This has yielded such digital offerings as Episode 0, described as a mid-season creation sandwiched between the end and start of a Super Series’ season — offering a sample of “what may have happened” for viewers.
A partnership between NBCUniversal Telemundo Enterprises and EndemolShine Latino is to thank for much of the digital offerings — including new bilingual, digital-exclusive reality series Love Clicks 24/7. The series promises to take the reality genre to “an unprecedented level” by combining live 24/7 streaming footage with video challenges and competitions playing out across mobile, linear and social platforms. Viewers will be able to watch the series in either English or Spanish.
“Love Clicks 24/7 will be the ultimate digi-social reality series, aimed at ‘Generation M,’ today’s mobile, millennial and multicultural audience that is always looking to stay ‘connected’,” said Blacker.
Sergio Lazarov, VP/Production at Endemol Shine Latino, added “Love Clicks is a ground-breaking format that we developed in Miami that allows viewers to participate across multiple platforms. We’re thrilled to extend our successful partnership with Telemundo and deliver this series to the network’s growing multicultural audience.”
This is Telemundo’s and Endemol Shine Latino’s first digital programming partnership. The companies joined efforts on the U.S. Hispanic adaptation of Big Brother, aptly titled Gran Hermano.
Endemol Shine Latino is also the producer of El Vato, airing on Universo. Where does the former NBC Universo, née mun2, fit in for NBCU Hispanic?
Silberwasser notes that it’s audience is fastly growing thanks to its unique value proposition. “A lot of the channels in the Hispanic cable universe are offshoots of their English-language mothership,” he says. “A lot of the channels are ‘rerun’ channels, with programming airing