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2019 HISPANIC SOCIAL MARKETING REPORT Powered by HispanicAd.com
For Blacker, Latinx Now is an “incredible Petrie dish of where things are going.”
A 30-minute show airs in Spanish on Universo and on Telemundo’s YouTube channel. An English- language version can be seen on E! News’ YouTube channel. Select clips, in English, are also on Eonline.com.
The program is also being imported to Latin America as Blacker and his team continually look to see how LatinX Now is performing – and how this show can help craft the future of Telemundo’s brands.
So far, interest in the show is strong. With Verizon as its launch partner, brands across every category – automotive, beverage, CPG and retail – want in, Blacker says.
FRONT AND CENTER, AMALGAMATED
Are social and digital conversations with marketers linear, or are they separate when it comes to advertising plans and solutions Telemundo can offer?
“They are front and center through all messaging,” Blacker says, “and take advantage of having Comcast as a parent.”
Comcast’s acquisition of Sky, a well-known all-news brand in Europe and known for their ubiquitous direct broadcast satellite service across much of Latin America, also presents intriguing opportunities for Telemundo.
“There are a lot of really cool things to take advantage of,” he says.
Blacker will make sure that Hispanics’ digital platforms remain front and center with marketers — social and mobile included.
COMSCORE SCORES A FULL GROUP DEAL WITH
TELEMUNDO O&Os
Attendees of NATPE Miami were delivered a major announcement
On January 22, the Reston, Va.-based Comscore revealed that it
now has a wider, more comprehensive partnership with Comcast‘s
over-the-air television stations under the NBC and Telemundo
banner. This multi-year deal, inked with NBCUniversal Owned
Television Stations, includes 40 owned-and-operated television stations. It allows them to use
Comscore’s linear TV currency, as well as its local mobile and desktop insights.
Coverage courtesy Radio + Television Business Report
that came not from the Fontainebleau resort but from an upscale
Northern Virginia town close to Dulles International Airport.
The new agreement also gives NBC and Telemundo owned stations access to Comscore’s automotive,
political and consumer targeting segments.
It is not a replacement of Nielsen services, but sends a message that marketers and media demand
accurate and comprehensive audience estimates and data in a world where watching video content on a
smartphone may be more common than viewing it on a wired television with a set-top box.