Page 3 - HSMR2018
P. 3
2018 Hispanic Social Marketing Report, presented by Being Latino
TABLE OF CONTENTS
Introduction p.4 Insights and Observations
PARTICIPANTS:
Lance Rios, Being Latino p.11
Peter Blacker, NBCUniversal Hispanic Enterprises p.17
Craig Geller, Azteca América p.23
Liz Castells-Heard, Castells & Asociados p.27
Desiree Katzenberger, d expósito & Partners p.31
Steven Wolfe Pereira, Quantcast p.37
Robert Armband, Joe Anzalone, Tom Brown and Ralph Paniagua,
Viva Spectrum p. 39
Publisher: Gene Bryan Editorial Director: Adam R Jacobson
© 2018 HispanicAd/Hispanic Media Sales Inc. May not be reproduced, distributed or hosted in any way without the expressed written consent of the copyright owners and/or its affiliate partners.
ABOUT HISPANICAD.COM
HispanicAd.com is owned and operated by Hispanic Media Sales, Inc. Launched on February 1, 1999, HispanicAd.com is today the Hispanic market’s leading advertising and media news and information source. HispanicAd.com offers daily news updates; weekly articles; and Special Reports pertaining to topics, individuals and corporations that define our industry. There is no charge to access all HispanicAd.com premium content; we thank our advertising partners for this successful model.
ABOUT THE AUTHOR
Adam R Jacobson is the producer of the Hispanic Market Overview series of reports independently produced for the exclusive use of HispanicAd.com and its affiliate partners. Jacobson also serves as the Editor-in-Chief of the Radio + Television Business Report at RBR.com, and is presently working with AIMM, the Alliance for Inclusive & Multicultural Marketing on the Association of National Advertisers’ “The Case For Change” marketing efforts. Jacobson’s career highlights include roles as a Multicultural Analyst for Mintel, as Senior Associate Editor for Hispanic Market Weekly, and as a senior editor for Radio & Records newspaper. He has served as a principal analyst for Arbitron’s Hispanic Radio Today reports and has worked as a corporate consultant to Adelante Media Group and Davidson Media Group.
Hispanic Market Overview, 1161 S Park Road #205, Hollywood, FL 33021 – adam@rbr.com INTRODUCTION
