Page 25 - HSMR2018

2018 Hispanic Social Marketing Report, presented by Being Latino
This is AVOD material, a.k.a. library content, Geller notes. There is no OTT-delivered live stream of Azteca América, and that’s done with a purpose — to protect the over-the-air broadcasts and affiliates. “Now the viewer is in control of deciding what they want to do,” he says.
Besides, the difference between live and C3 ratings data in the Hispanic market is minimal, Geller adds.
Up for consideration in the year ahead is premium video content on any screen at any time.
Then, there’s bringing Azteca América to hand-held devices. While OTT delivery is a firm no, the Azteca Más app will make its way to smartphones with options that include live streaming through authentication or a subscription-based model.
Geller comments, “These are disruptive times, and conversations are changing as we talk about viewership. As we need to be ahead of the curve on digital proliferation, TV — the big screen that’s hanging on the wall — is going to be the biggest distribution platform for the foreseeable future.
HSM