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2017 Hispanic Social Marketing Report
Among the many individuals in attendance at Hispanicize 2017 are eleven “2017 All Star Social Media Correspondents,” procured by DiMe Media — a social media-marketing company that includes a national network of nearly 2,000 multicultural content creators.
DiMe Media was born out of the Latina Mom Bloggers, with Hispanic market veteran Los Tweens & Teens blog creator Cristy Klavijo-Kish (pictured) serving as one of three partners in DiMe.
The 2017 All Stars are comprised of YouTubers, Instagrammers, network TV contributors, web show producers and bloggers. Each of this year’s influencers enjoys strong followings in the lifestyle, family, fashion and entertainment industries—the key content categories of Hispanicize 2017.
Who are these influencers?
The 2017 class includes the following influencers:
• Divani Vasil of Divanidosa
• Monique Frausto of Curves and Chaos (Los Angeles)
• Alicia Saavedra of Alicia Saavedra (San Diego/Tijuana)
• Gustavo Gutierrez of A Vivir LA & Carmen Melgoza of Latino Fit Club (Los
Angeles)
• Evelyn Lorenaza of Evesther, mama de 3! (Los Angeles) • Winston & Rosanna Javier of Glam Dapper (New York)
• Vianney Rodriguez of Sweet Life Bake (Texas)
• Jay Mendoza of Jay Mendoza (Los Angeles)
• Juan Alanis & Anjelica Cazares of Juan of Words (Texas) • Penelope Guzman of Penelope’s Oasis (New York)
• Erika Vargas of Wander With Love (Los Angeles)
Lizza Monet Morales (aka XOXO Lizza) of My Life as Lizza (Los Angeles) and Jorge Narvaez & Nancy Salas of Reality Changers (San Diego) also return to Hispanicize 2017 as Senior Correspondents.
“These talented social media correspondents reflect a cross-section of the many gifted creators who year after year have helped make Hispanicize Week a top trending event in social media,” said Angela Sustaita-Ruiz, CMO of Hispanicize Media Group, the owner of DiMe Media, of which she is a partner.
THE CROSSROADS OF EXPOSURE AND ROI
A third partner in DiMe Media is Atlanta-based Piera Jolly, who serves as the founder and editor-in-chief of the JollyMom blog.