Page 29 - HSMR2017-2

2017 Hispanic Social Marketing Report
“Women need to unite, and they don’t understand how to do that because of competition and because of fear,” Ponder says, explaining that WebCityGirls provides another important forum for women who seek a platform to vocalize on.
A New Way To Be ‘Creative’
WebCityGirls, from its inception, had no pay-per-click advertising or anything that “can be so noisy.”
This came from Ponder’s background in traditional media, as a producer for TV commercials, shooting commercials around the world for Fortune 500 companies.
Instead, she creates programs for brands such as Mass Mutual and Ford Motor Company – programs that will have WebCityGirls align itself with her message.
Events are then married with the content, and then become the main ingredients to a whole program.
A program designed for AARP is also in the works. Built on the theme “Be Numberless,” it tells society that women are not to be eliminated by an age or number.
At first, Ponder didn’t even know that AARP had a program called “Disrupt Aging.”
Needless to say, they are very excited about being able to collaborate.
Is Facebook used at all? Yes, she says, with Facebook Live integrated into WebCityGirls’ efforts.
“I am the queen of social media,” Ponder boasts. “I live and breathe on social media, and I post on the blog after. I love to use Facebook Live. I can communicate to my audience in real time and they can talk back to me – interact and engage while sharing an important message. Then I can repurpose that video and send that out.”
While Twitter has not been embraced by some social marketers in their Hispanics, Ponder is high on it.
“It was the first social network that I mastered,” says Ponder, who was selected as one of 43 women by The Huffington Post as a powerful “Fashionista.”
Truth be told, Ponder is active on all of the big social media platforms except for Pinterest.
I LOVE TO USE FACEBOOK LIVE. I CAN COMMUNICATE TO MY AUDIENCE IN REAL TIME AND THEY CAN TALK BACK TO ME – INTERACT AND ENGAGE WHILE SHARING AN IMPORTANT MESSAGE. THEN I CAN REPURPOSE THAT VIDEO AND SEND THAT OUT.
— Lynn Ponder