Page 41 - 2019 Hispanic Market Thought Leaders

2019 HISPANIC THOUGHT LEADERS Presented by HispanicAd.com
THE TOP HISPANIC THOUGHT LEADERS
The “Sweet Six” 2019 Hispanic Thought Leaders profiled in this sixth annual report, formerly known as Hispanic CMO, have demonstrated brand strength and commitment to best practices with respect to Total Market approaches, digital and social media initiatives, and efforts targeted to not only millennials but all consumers, with ideas rooted in or successfully integrated into Hispanic marketing and advertising activities.
Respected Hispanic market expert Gilbert Dávila, president and CEO of Dávila Multicultural Insights, served as the curator of the 2019 Hispanic Thought Leaders list, working with a team of industry professionals and HispanicAd in singling out these individuals based on their contributions to Hispanic marketing and advertising.
This is not a ranking. Individuals are honored in alphabetical order, as we salute their achievements equally.
James A. Bussiere ● SVP, Amica Mutual Insurance Co.
Jim Bussiere is the SVP/Marketing for Lincoln, R.I.-based Amica. He has more than three decades of experience in industry operations and has held various leadership positions at Amica ranging from training and talent development, to sales and client services as well as marketing.
Judged by his peers as a great listener and problem solver, Jim focuses on “unleashing the leadership skills of those around him to develop and foster strong teams with the ability to execute on developed strategies to drive success.”
To this end, Jim was instrumental in creating and leading Amica’s Hispanic program, guiding a dedicated team to grow this unique and expanding market.
What are some of the ways you and your team embed Multicultural/Hispanic efforts into the fabric of your organization, in order to ensure that the segment is prioritized accordingly?
Multicultural/Hispanic at Amica is not a separate effort. It is an organic mission within our overall goals and plans in the marketing department. It is a shared responsibility embedded in a culture of growth through diversity of Amica, constantly evolving as the overall marketing efforts evolve. It is a cross-functional approach that is prioritized in all our communications efforts, including CRM and even beyond marketing with our sales team. At Amica we realize that before you engage with the Hispanic community, you have to be ready across the board to make a meaningful and honest approach to become a trusted brand that Hispanic consumers can feel good to do business with.