Page 30 - 2019 Hispanic Market Thought Leaders

2019 HISPANIC THOUGHT LEADERS Presented by HispanicAd.com ARROZ CON POLLO
Karl Alonso Meyer, Chief Revenue Officer of Entravision Communications, also weighed in on how media companies such as his are evolving to compete in a world that’s increasingly becoming “Digital Primero.”
“Advertisers and brands are looking for a holistic approach to their marketing needs and this is something we have embraced as a company for a number of years,” Meyer says. “Our traditional and digital media assets complement each other to create a comprehensive platform to efficiently reach and more importantly engage consumers.”
As the industry evolves to omnichannel solutions that anticipate and allow customers to move between channels on their brand journey, the Entravision Digital Media and recently acquired Headway business “are leaders in their respective digital fields and have provided us with exceptional platforms to deliver on the needs of advertisers today,” Meyer says. “We see the market continuing to move toward creative solutions and microtargeting of audiences, both of which we have strong capabilities to do.”
At Entravision, the blending of linear and cross-platform initiatives has resulted in the investment in new innovative formats that will help the company reach hypertargeted audiences.