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HISPANIC MARKET OVERVIEW 2019 Powered by HispanicAd.com
“You cannot go about social activism or sense of purpose without a council of the right experts,”
Messianu says.
That’s because there are four powers at place – commerce, art, culture and conscience. He concludes,
“When you combine those and you do it in the right proportion and do it with respect to consumers in a
genuine and authentic way – one that connects with the essence of the brand – then you’re in business.
When you do social activism on behalf of brands it is great for investors, great for consumers and great
for employees.”
HMO
How do we reach Generation Z people and involve them more in projects and project management?
Generation Z is increasingly expressing their opinion and spread it through social media. Influencer on social media reach millions of followers, in seconds, if they have something to say that is of interest of their followers. Established parties, other generation´s people or companies are surprised of the speed and the power of those opinions... and do not really know how to respond to it...
During a roundtable at the Headquarters of the German Project Management Association (GPM), in parallel to IPMA´s Project Management Championship, a diverse
group of people discussed how young people could be engaged better in the growing field of projects and project management.
What seems to be attractive for young people:
• Networking with other people; staying connected via social media
• Experiencing international and intercultural exchange of people
• Learning from experienced project managers and getting guidance • Finding attractive projects and job opportunities through networks
• Getting acknowledged for what they are, do or have to say...
What is less interesting for young people:
• Becoming a “member” and committing themselves to a traditional (PM) association
• Fulfilling tasks that somebody else has defined and where they have no influence • Work in traditional organizational settings with functional silos and hierarchies
• Following leaders, values or strategies that do not fit to their own desires
• Doing the same, over and over again, and over a long period of time