Page 39 - HISPANIC MARKET OVERVIEW - 2018-complete
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2018 HISPANIC MARKET OVERVIEW, presented by López Negrete Communications
HMO: There's certainly more than the World Cup when it comes to programming that exudes passion among Latinos. But, this is special -- so how does Sprint make this effort "special" compared to other outreach?
SPRINT: We understand the passion and excitement that goes hand in hand with one of soccer’s biggest events. We want to make it easy for our customers to join the excitement. Sprint Fútbol Mode is that “special” effort we have taken to rally soccer fans and bring them closer to the action.
HMO
WHO’S BILLING WHAT: RADIO
BIA Advisory Services has released its 2017 revenue estimates for Hispanic radio stations across the U.S. What’s the No. 1 billing radio station serving Spanish- speaking audiences?
According to BIA, it is Spanish Adult Contemporary KLVE-FM “Radio Amor” in Los Angeles.
The Univision-owned station billed $28.3 million — far ahead of its L.A. competitors.
