Page 33 - HISPANIC MARKET OVERVIEW - 2018-complete

2018 HISPANIC MARKET OVERVIEW, presented by López Negrete Communications
It’s like the feeling is mutual between Acosta and her team at Wells Fargo, thanks to her extensive experience within several multicultural marketing and advertising agencies. Prior to August 2016, Acosta served as the Senior Director for Brand Marketing in the Hispanic segment for the University of Phoenix. But, from 1994 through 1999, she worked in client services and account management for The Bravo Group. From there, she spent eight years as Managing Director in San Francisco for Dieste. That led to a two-year stint, starting in January 2008, as Managing Director and VP of New Business and Innovation at Miami-based Alma.
Given that agency experience, is there one thing in particular that Acosta harkens back to when developing and executing work for Wells Fargo? “I am very lucky to have worked at Almo, Bravo and Dieste,” she says. “It helped me to better understand the creative process, and to better understand the agency point of view. It provided the right guidance to help me make the work better.”
With better work from a better bank Acosta’s No. 1 goal, Wells Fargo could well be on its way to an important rebirth. Hispanics included in the effort will be Acosta’s true cause for celebration.
VIEW THE AD HERE: https://youtu.be/T7_UibhR6Jw
CMC Announces HispanicAd Culture Account Planning Excellence
(CAPE) Award Winners
Judged by a panel of multicultural marketing experts, the prestigious HispanicAd.com Culture Account
Planning Excellence (CAPE) awards recognize the strategic planning and insights that are the bedrock of
any multicultural campaign. The CAPE awards return after a two-year hiatus.
Best Cultural Insight:
Mainstream Impact Driven by Cultural Insight:
• Gold: McDonald’s/Employer Reputation- Agency: ALMA
Culture Impact on Innovation:
• Gold: Coronado Brewing Co./SouthNorte Brewing Co.- Agency: Gallegos United
Pro-Bono:
• Gold: Southern Poverty Law Center/Vet Fight Hate- Agency: Wing
• Gold: AARP/Cada Paso del Camino- Agency: d exposito & Partners • Silver: McDonald’s/HACER Scholarship- Agency: ALMA
• Bronze: Denny’s/Casual Dining- Agency: Casanova/McCann
• Honorable Mention: Advil/Celebrate Defying Pain- Agency: Wing