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2018 HISPANIC MARKET OVERVIEW, presented by López Negrete Communications
friends. “This brings more exposure through college,” Gaby suggests, “and then through the work environment. With wellness and beauty brands, ethnic is the new glamour. Latinas are also influencing body types, how women dress, and makeup trends. It is seeping in to the mainstream.”
While fashion plays a role in the Upscale Latina’s emergence as an influential, open-minded and empowered consumer, Gaby says “she is first and foremost much more vocal in influencing societal and community issues.”
This means one thing, in Gaby’s mind: By default Latinas will be the target for marketers because they are becoming more financially independent, seeking out their own brand relationships. The result: more influence than ever.
And, with that, more affluence — creating even more opportunities for brands who wish to appeal to these Hispanic consumers.
HMO
CMC ANNOUNCES 2018 HALL OF FAME INDUCTEES
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2018 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Daisy Expósito-Ulla, Monica Lozano and her family of media pioneers, Nick Mendoza, and Hector and Norma Orcí are this year’s honorees.
“We are honored to recognize these men and women who created an entire industry with their forethought and strategic cultural expertise,” said CMC Chair Isaac Mizrahi. “From agency leadership to creativity and media proliferation, each of our 2018 Hall of Fame inductees played a vital role in the flourishing multicultural marketing industry of today.”
Expósito-Ulla, a luminary in advancing Hispanic and Multicultural Marketing, is Chairman
and CEO of d expósito & Partners. Prior to founding her own agency over a decade ago, she was Chairman/CEO of Young & Rubicam/WPP’s The Bravo Group, a company she helped launch and subsequently build during her 24-year tenure. Lozano serves as Chair of the Board of US Hispanic Media Inc. the parent company of ImpreMedia LLC. She recently retired after five years as CEO of ImpreMedia, and previously led the publications division for the company. Lozano served for many years as Publisher and CEO of La Opinión, a daily newspaper in Los Angeles.
Mendoza started his career with Jay Chiat & Associates as an Art Director. He moved onto Young & Rubicam where he worked in New York, Caracas and Mexico City, serving as Creative Director for numerous marquis brands, including Chrysler, Frito Lay, General Foods, Johnson & Johnson and Proctor & Gamble Co. In 1979, he and Dick Dillon founded Mendoza Dillon & Asociados, which went on to become one of the largest Hispanic Agencies in the United States. As partner and creative director, Nick developed campaigns for such clients as Johnson & Johnson and Nissan Motors USA. Hector and Norma Orci had been married 18 years before making the final commitment of working together. Today their shop is known as Orcí Advertising.