Page 16 - HISPANIC MARKET OVERVIEW - 2018-complete

2018 HISPANIC MARKET OVERVIEW, presented by López Negrete Communications
discussions at what was ahaa over the past few years was wrapped around the very question, “Do we need a conference?”
Speaking frankly, Mizrahi says, “People are getting tired of a lot of conferences and a lot of webinars and workshops. Almost monthly there is a conference around multicultural marketing or Hispanics, and people don’t have the budget to see the same speakers and have the same discussions.”
For CMC’s Los Angeles confab from June 4-6, Mizrahi believe it will play a role CMC believes is missing in the marketplace. He says, “The focus is solely on content. It is not a pay-for- play or putting friends on stage. We are curating the right debate on our marketplace. The quantity in events is there, but the quality has significantly decreased.”
As such, the last two years has seen CMC’s leaders work with the following mission: to curate a conference you would like to attend. “Who are the speakers that are not being seen onstage? What are the questions that are not being asked? That’s what we asked ourselves,” Mizrahi says.
With that, CMC’s event is its first under a new brand it is also rolling out, along with the qualifying statement tying it to the Hispanic market. CMC is about “Community. Creativity. Culture.”
“We wanted to explain the power of culture in every aspect of our business,” Mizrahi explains.
A record number of clients and a couple of CMOs are speaking at the 2018 conference. Every session will conclude with a Q&A session. And, CMC is keeping things intimate despite its presence in the heart of Hollywood, Calif., this year.
“We wanted a smaller environment,” Mizrahi says. “We believe 200 to 300 people per year allows great networking and debating.”
CMC is also now rotating the conference to various cities, after many years of being in Miami. “It was something that people were clamoring for. They wanted the new CMC to go where the consumers are.”
With that, CMC’s clients also hope to go where the consumers are and connect with them in ways that speak to their culture – no matter what language they speak.
HMO