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HISPANIC TV UPFRONT REPORT-2017 EDITION HispanicAd.com/HispanicMarketOverview.com
“Whether among Hispanics or non-Hispanics, broadcast network content is still the most viewed TV content ... It’s just not being measured accurately in the digital age,” she says. “But, if you are asking whether the Hispanic broadcast players are as dominant as they were before, the answer is it is a challenging time for them because there is increased competition for Spanish-language TV viewers. There is more Spanish-language cable networks, more Spanish-language content available online, Spanish-language viewers consuming more English-language TV. Telemundo has done extremely well with repositioning itself for success in today’s competitive environment, others I am sure will follow.”
HMO
How is Entravision using the Upfronts for its radio and digital platforms, if at all?
”We had a fantastic Upfront ourselves last fall with our radio and digital platforms,” President/COO Jeffery Liberman notes. “The core of our message was threefold.
First, we are a multi-platform Total Hispanic Market media company.
Second, our partnership with Chanclazo Studios puts our talent and content at the forefront of the technological innovations in the Hispanic space with VR, Augmented Reality and top animated content.
Lastly, we have the best in the business with a unique mix of the leading talent in radio, with Erazno y La Chokolata (Oswaldo Diaz), Alex "El Genio" Lucas and Eddie "Piolín" Sotelo.
This upfront season complements our offerings and adds value to our full footprint with Television, Radio and Digital platforms nationwide.