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2019 HISPANIC SOCIAL MARKETING REPORT Powered by HispanicAd.com
COMMUNITY CONNECTOR
Understanding how Hispanic consumers use each of the connected devices they own is vitally important for marketers.
Not surprisingly, given their large representation among this age cohort, Hispanics 18+ and all adults 18- 34 share some commonalities with respect to behavior. The smartphone is still largely used for search, portals and communities; entertainment is not the dominant time-spent category. However, Hispanics and Blacks overindex in the use of smartphones for entertainment – continuing trends seen earlier this decade.
Furthermore, tablet use remains highest among Hispanics, likely due to cost for entry and lesser use of laptop computers.
SHARE OF TIME SPENT BY CATEGORY
