Page 3 - HMO-2017-2

HISPANIC MARKET OVERVIEW, presented by López Negrete Communications
2017 Edition
TABLE OF CONTENTS
THE UNDERSTANDING PARTNER Linda Lane Gonzalez AN INNOVATION AND GROWTH AGENT Alex López Negrete
p. 5
p. 11
p. 17
p. 21
p. 25
p. 29
p. 33
p. 37
p. 43 p. 45
p. 49 p. 53 p. 56
FOUR KEY POINTS FOR CMOs
A LATINA MARKETING BOOM?
VIDA SOCIAL
‘NOBODY’S CUTTING, BUT ...’
‘THE HISPANIC CONSUMER ...’
THE LATINO-TARGETED NEWSPAPER HISPANIC-TARGETED BROADCAST MEDIA Mike Chico
GROWTH AND VALUE
HISPANIC EVENT MARKETING
THE VIEW FROM THE STORY ROOM TRANSITION AND TUMULT
Keith Turner Debbie Ferrera Aguiar
Antoinette Zel Adam R Jacobson
Fernando E. Fernández Manuel E. Machado Steve Rosa and Joel Velez Andrew Orcí
Liz Castells-Heard Gail M. Smith
PUBLISHER — Adam R Jacobson, adam@adamrjacobson.com HispanicMarketOverview.com
HISPANIC MARKET OVERVIEW, 1161 S. Park Road #205, Hollywood, Fla. 33021. ADVERTISING SALES AND DISTRIBUTION — Gene Bryan, gbryan@hispanicad.com
HispanicAd.com Phone: 917-854-1706
© 2016 Hispanic Market Overview and The Adam R Jacobson Consultancy. All rights reserved. May not be reproduced, hosted or sold in any way without the expressed permission of the copyright holders. Hispanic Market Overview is distributed via electronic form exclusively via a sales services agreement with HispanicAd.com. All editorial content is independently produced and is not reflective of advertising or marketing partnerships.