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HISPANIC MARKET OVERVIEW, presented by López Negrete
2016 Edition
INTRODUCTION
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THE U.S. HISPANIC MARKETER: A STOP-GAP ASSIGNMENT?
DECLINE IN TENURE COULD SPELL TROUBLE FOR AGENCIES, BRANDS NIELSENS SAY IT ALL
WHO ARE THE NEW CMOs?
THE U.S. HISPANIC POPULATION: FACTS AND FIGURES
HISPANIC POPULATION GROWTH CONTINUES, BUT SLOWS
THE U.S. HISPANIC MARKET: DOLLARS AND SENSE
UNEASY GROWTH EXPECTED FOR HISPANIC MEDIA HISPANIC RADIO REVENUE: 2015
DO RADIO LISTENERS LEAVE WHEN SPOTS APPEAR? A CALL FOR RADIO UNITY
THE U.S. HISPANIC MARKET
THE HMO INTERVIEW: LINDA LANE GONZALEZ
HISPANIC ADVERTISING AGENCIES
THE HMO INTERVIEW: ALEX LOPEZ NEGRETE THE HMO INTERVIEW: ANDREW ORCI
THE HMO INTERVIEW: LUIS MIGUEL MESSIANU THE HMO INTERVIEW: LIZ CASTELLS-HEARD THE HMO INTERVIEW: DAISY EXPÓSITO-ULLA
HISPANIC TELEVISION
THE HMO INTERVIEW: MANUEL ABUD
THE HMO PROFILE: TELEMUNDO
Chris Czarkowski-SVP of Advertising Sales Luis Romero-SVP of Digital Sales
HISPANIC SPORTS MEDIA
THE HMO PROFILE: FOX DEPORTES Eddie Espinal, Sales Manager
THE HMO PROFILE: ESPN DEPORTES Freddy Rolon, VP/GM
THE U.S. HISPANIC MARKET: CONSUMER ENGAGEMENT OPPORTUNITIES
THE HMO INTERVIEW: NELSON ALBAREDA
THE U.S. HISPANIC MARKET: NEWSPAPERS
THE HMO INTERVIEW: MARTHA MONTOYA THE HMO INTERVIEW: FANNY MILLER
LAST THOUGHTS FROM LA PLAYA ABOUT THE AUTHOR
ADVERTISER INDEX
TABLE OF CONTENTS
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