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Hispanic CMO, presented by López Negrete Communications
2017 Edition
TABLE OF CONTENTS
HISPANIC CMO FIRSTTHOUGHTTM
TOTAL COMMITMENT TO MULTICULTURAL MARKETING Michael J. Lacorazza, Wells Fargo & Company
2017 TOP HISPANIC THOUGHT LEADERS
5
13 19 25 27 29 33 35 37 41
Yonathan Bendesky, Anheuser-Busch
Karla Davis, ULTA Beauty
Javier Delgado-Granados, The Coca-Cola Company Denise Godreau, Sea World
Terra Potts, Warner Bros.
Beatriz Rojas, Kaiser Permanente
Adam Salgado, McDonald’s
Nydia Sagahun and Mariel Ure, Wells Fargo & Company Mammen Verghis, Prudential
Hispanic CMO Publisher: Gene Bryan, HispanicAd gbryan@hispanicad.com
A product of
Consulting Editor: Adam R Jacobson, The Adam R Jacobson Consultancy adam@adamrjacobson.com
Twitter: @adamrjacobson1
2017 Hispanic Thought Leaders Curator: Gilbert Davila, President/CEO, Dávila Multicultural Insights Twitter: Dávila Multicultural Insights (DMI): @davilainsights; Gilbert Dávila: @GilbertRDavila Facebook: www.facebook.com/DavilaMI
© 2017 HispanicAd/Hispanic Media Sales Inc. May not be reproduced, distributed or hosted in any way without the expressed written consent of the copyright owners and/or its affiliate partners.
ABOUT HISPANICAD.COM
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